Ugly Stik Gets a Facelift

The old expression “if it ain’t broke, don’t fix it” is generally accepted as good advice. However, there are some great things that have the potential to become even greater with improvement.

At this year’s ICAST Show in Las Vegas, Shakespeare introduced the Ugly Stik GX2, its latest rod and reel combo. Featuring Ugly Tech Construction, Ugly Tuff guides and the original Ugly Stik Clear Tipdesign, the Ugly Stik GX2 is an improved version of the original Ugly Stick freshwater rod.

Since 1976, novice and skilled anglers have trusted the durability and sensitivity of Shakespeare’s Ugly Stik. They are great versatile rods and economically...