Sure-Shot launched a new and improved version of Cowboy Fernandez's triple-reed duck call design from the late 1960s, the Model #700 Classic Triple Reed. (Lynn Burkhead photo)
By Lynn Burkhead, OutdoorChannel.com
Walk the 12.5 miles of aisles of the SHOT Show floor and it’s easy to be overwhelmed by all that is gaudy and big.
Especially on the top floor where huge banners hang above the booths of multi-million dollar companies cutting mega-dollar business deals in their huge exhibit booths.
Add in the sizable displays of new shooting, hunting and outdoors products, not to mention the crowd of humanity pressing in to sign a deal, gain a celebrity autograph or even snap a smartphone selfie with a television personality and it’s easy to feel like you’ve discovered the heartbeat of the SHOT Show.
But really, that’s not the heart and...