Simms Fishing Straddles the Line

Visit this year’s ICAST/IFTD show in Orlando and the astute observer might notice that the Simms Fishing products booth actually straddles the line. That imaginary line that exists on floor plan schematics, the ones that show the ICAST’s conventional tackle side of fishing as well as the IFTD’s fly fishing side of things.

That’s intentional said Rich Hohne, digital marketing and PR director for Simms Fishing.

“For us, so many of the products that we make translate into the notion that all anglers need to be comfortable to experience their best days on the water, not just those who enjoy fly fishing,” said Hohne.

“If our stuff is...