Once Again, Fly Fishing Rides High at ICAST The annual trade show debuts expanded fly-fishing presence. The ICAST Fly Shop debuted at ICAST 2023 in Orlando. (Photo by Scott Bernarde) By Lynn Burkhead It might not bring the same impact that the movie "A River Runs Through It" once had on America, but the pastime of fly fishing is flying high again at the annual mid-summer ICAST fishing trade show.Fly fishing has often had a presence in the 66-year history of the International Convention of Allied Sportfishing Trades show (ICAST). From 2013 to 2018, fly rods, fly reels, fly lines and fly guys were an integral part of the Orlando show as ICAST and the International Fly Tackle Dealers (IFTD) show joined forces, holding a joint trade show with ICAST on one side of the Orange County Convention Center...READ THE FULL STORY ON Game & Fish GET THE NEWSLETTER Join the List and Never Miss a Thing. Email Address Sign Me Up