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First Look: Strike King Saltwater Fishing Lures

Long known for its freshwater lures, the Strike King Lure Company now has a solid line of purposefully designed saltwater lures for inshore anglers—with several new items for 2023/24.

First Look: Strike King Saltwater Fishing Lures

The new Strike King Rage Menace Saltwater is available in 12 great colors, like Ice Berry (shown here). It’s a versatile plastic that can be rigged many ways, including in a Texas rig, as Mike Frenette has done here. (Photo by Drew Warden)

Most anglers are familiar with the Strike King Lure Company and its full repertoire of baits. Strike King has been a prominent lure manufacturer and well-known entity, especially in the bass world, for decades. It also produces loads of Mr. Crappie jigs and plastics.

While the company has carved out a solid space for itself in the freshwater realm, it hasn’t yet gained the same type of foothold in the saltwater market. Many of its existing freshwater lures will certainly catch saltwater fish (the Red Eyed Shad is one great example). However, apart from a couple baits, like the Redfish Magic...

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