Vice President, Consumer Insights & Analytics
James Alexander directs Outdoor Sportsman Group’s Insights & Analytics department. He has a proven track record of utilizing strategic insights and analytics to help media companies maximize revenue and viewership. He served as Director of Campaign Insights for Microsoft, where he completed work on Microsoft’s global multi-product ad campaign which earned a 2012 David Ogilvy Award. His ground breaking SEA/SEM search advertising work on the Windows Phone campaign earned recognition for innovation at the 2012 ARF Great Minds Awards. James also served as Vice President of Consumer and Strategic Research for The Weather Channel, where he helped reposition the network by developing and launching some of the most popular series on the network and played a major role in its expansion across multiple distribution platforms. He previously held senior research management roles at Time Warner, spanning major brands such as CNN, HLN and CNN Sports Illustrated. Among other achievements, he developed the Headline News Sports Ticker, the first scrolling news ticker on TV.
James received a bachelor of arts degree in Telecommunications and an MBA from the Eli Broad School of Management at Michigan State University.