Executive Vice President, Programming and Production
Jeffrey Wayne directs all aspects of Outdoor Channel’s programming department, including budgeting, program acquisition, original production, on-air talent and scheduling, among other activities. He is also responsible for building and maintaining relationships with the producers, conservation organizations and talent. Inducted into the Cable TV Pioneers in 2009, Jeffrey has extensive experience in developing and expanding cable networks. He previously served as President of Great American Country (GAC), where he was chief architect and executive of the network. He developed the business plan for the network and directed all aspects of the business including programming, affiliate and advertising sales, network operations, web sites, marketing and business development. Under his leadership, GAC grew into a leading satellite delivered country music network, with over 37 million subscribers, prior to its sale to Scripps Networks. In addition to building GAC, he also served as President and COO of Jones Media Networks, where he managed the company’s radio division including Jones Radio Networks and Jones Media America, a leading independent radio syndication company. Earlier in his career, he also led cable network programming ventures at Providence Journal Company and Colony Communications, including the Food Network. He is a graduate of University of Colorado.