young boy growing up, Chad Belding was introduced to the outdoor lifestyle by
his father Orville. On opening day of
the 1997 Nevada duck season, Chad sat in a blind with a few close friends. Soon
the gadwalls began their morning flight, and when his buddy lured the grey
ducks in range with a perfect sequence of hen calls, and the boys opened up,
well, that was it—he was hooked on waterfowl hunting.
Straight out of college, he began owning and operating several businesses based
out of his Reno, Nevada, offices. After
assembling one of the most accomplished and knowledgeable staffs in the
industry, he created Banded Nation. This venture now includes Outdoor Channel show The Fowl Life and varmint hunting program Dead Dog Walkin’, both produced
with his brothers Clint and Clay. Then
came the formation Banded Brands, a waterfowl related product company offering clothing
and gear for the hunter. In 2014, Banded
was purchased by Arkansas based Banded Holdings, Inc. The next year in 2015,
Memphis, TN, based Avery Outdoors and their brands Greenhead Gear and Avery
Sporting Dog was added to the Banded Holdings portfolio.
“I think one word that sums up all our success is passion,” Chad said. “Our
passion is what I feel like has made us a powerhouse in the waterfowl industry.
People appreciate how we hunt. We’re always joking around and smiling, but
we’re also serious about it, and we’re good at it.” The future is certainly
bright as Chad continues to evolve The Fowl Life and his other interests,
keeping them relevant for his great team of partners and sponsors.