Outdoor Channel to Serve as SHOT Show Pinnacle Sponsor | Outdoor Channel
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Outdoor Channel to Serve as SHOT Show Pinnacle Sponsor


NEWTOWN, Conn. -- Outdoor Channel, America's Leader In Outdoor TV, has committed to a Pinnacle-level sponsorship for the Shooting, Hunting and Outdoor Trade ShowTM (SHOT Show®) for the fourth consecutive year.

Pinnacle is the highest sponsorship level associated with the SHOT Show, which is the largest trade show of its kind in the world, attracting more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement equipment, optics, cutlery and related products and services.

The SHOT Show is owned by the National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by ConvExx.

Outdoor Channel takes viewers - from the novice outdoor enthusiast to the pro - across the country and around the world, sharing unmatched thrills and adventures. The cable network boasts a notable roster of hunting, fishing and shooting talent, in addition to world-renowned actors, musicians and athletes, such as Joe Mantegna, Willie Robertson, Jason Aldean, Luke Bryan, Ted Nugent, Jim Shockey, Michael Waddell, Lee and Tiffany Lakosky, Craig Morgan, Jason Carter, Shawn Michaels and more. Outdoor Channel, which is celebrating its 20th anniversary, has the largest outdoor TV footprint in the U.S. It reaches its audience through multiple touch points and platforms, including on-air, online and on the go, providing a riveting outdoor entertainment experience.

"Outdoor Channel's unprecedented support of the 2014 SHOT Show demonstrates the company's unwavering commitment to the outdoor industry and all that the industry's premier trade show stands for," said Chris Dolnack, NSSF senior vice president and chief marketing officer. "It is an honor to have Outdoor Channel return as a Pinnacle-level Sponsor at SHOT."

Outdoor Channel's sponsorship includes being the official title sponsor of NSSF's State of the Industry Event; offering show attendees meet-and-greet access to the network's top talent; providing on-site information and navigation stations for attendees on the show floor; in addition to network marketing and advertising opportunities surrounding the show.

"Outdoor Channel is proud to be the pinnacle sponsor of the 2014 SHOT Show. We're working closely with our valued partner, the NSSF, to offer attendees unparalleled exposure to our brand and to shape the exciting future of the outdoor lifestyle," said Outdoor Channel President and CEO Jim Liberatore. Outdoor Channel's primary headquarters at the 2014 SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel's booth will in the Level 2 Sands Lobby.

The 2014 SHOT Show will run January 14-17 at the Sands Expo Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

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