Harold Knight and David Hale travel the country in search of turkey, deer, elk, and more. Ultimate Hunting offers tips and techniques on how to call in your game that are second to none. Knight & Hale’s professionals go after deer, elk, waterfowl and turkeys in locations around the United States that are easily accessible. They also stop to take in the scenery and show viewers the unique aspects of the locations where they are hunting. The show grew out of a series of instructional videos that the company produced to showcase their products. But the emphasis was on educating and entertaining the viewer, rather than selling products.